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Fiscal Cliff Disaster Averted, but Trouble Looms
We ended 2012 by surviving the so-called Mayan Doomsday. We began 2013 by driving off the so-called Fiscal Cliff before averting possible economic disaster. Congress passed the American Taxpayer Relief...
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What Can Your Nonprofit Learn from a Fortune Cookie?
Have you ever had a Thai fortune cookie? Until recently, I never even knew they existed. Over the years, I’ve eaten more than my share of Chinese fortune cookies. However, I had never experienced the...
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If You Don’t Care About Them, Why Will They Care About You?
A reader of Michael Rosen Says… recently contacted me with her/his own unfortunate experience with a nonprofit organization. S/he provided me with a copy of an email exchange s/he had with a theater...
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Why “Ask”?
At Michael Rosen Says…, I listen to my readers. And, I even sometimes take requests. Recently, I received an email from Anton Wishik, a professional editor who recently transitioned to the development...
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6 Ways to Raise More Money without New Donors!
If you achieve your fundraising goal this year, your reward will likely be an increased goal next year. At most nonprofit organizations, the struggle to raise ever-increasing amounts of money never...
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Is There a Relationship Between Monthly Giving and Bequests?
From time-to-time, I will invite an outstanding, published book author to write a guest post. If you’d like to learn about how to be a guest blogger, click on the “Authors” tab above. This week, I have...
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Avoid Making Faulty Assumptions about Donor Loyalty
Loyal supporters are valuable assets for every nonprofit organization. Unfortunately, there is an alarming lack of understanding about the definition of “loyal supporter.” Before we address that issue,...
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Is the American Red Cross Hurting Your Fundraising Efforts?
“The American Red Cross regularly touts how responsible it is with donors’ money. ‘We’re very proud of the fact that 91 cents of every dollar that’s donated goes to our services,’ Red Cross CEO Gail...
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Donor Retention: Time for a Change
[Publisher’s Note: From time-to-time, I will invite an outstanding, published book author to write a guest post. If you’d like to learn about how to be a guest blogger, click on the “Authors” tab...
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The Greatest Idea for Retaining and Upgrading Donors
Every charity wants more money from donors. If only existing donors would write larger checks, become monthly supporters, make a major gift, and/or commit to a planned gift, there would be less...
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Building Donor Loyalty: What’s New?
Among first-time donors to nonprofit organizations, the median rate of attrition is 77 percent! In other words, more than three-quarters of all new donors to a charity walk in the front door and...
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I Wish I’d Thought of That!
Have you ever stumbled upon a brilliant fundraising idea that inspired you to say, “I wish I’d thought of that!”? Some of the greatest tactics and strategies we will implement during our careers are...
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Avoid the Pitfalls to Raise More Money
Yesterday, I made my first public speaking appearance since my successful battle with cancer began just over a year ago. I served as the plenary presenter at the Philanthropic Planning Group of Greater...
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Do You Know if Your #Fundraising is Failing?
You might think it’s a blunt, maybe even a harsh, question. It is. Do you know if your fundraising is failing? If your nonprofit organization is typical, I have some bad news for you. You’re...
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There’s Something Important You Need to Do Before You Can Raise More Money
Do you want to acquire more new donors? Do you want to retain more existing donors? Do you want to upgrade the support from more of your donors? Do you want to get more planned gift commitments? To...
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3 Insights that will Change the Way You Do #Nonprofit Work
[Publisher’s Note: This is the first of a number of posts kindly contributed by guest authors who attended the 2016 AFP International Fundraising Conference. These posts share valuable insights from...
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Stop Showering All of Your Donors with Love!
[Publisher’s Note: This post is part of a series kindly contributed by guest authors who attended the 2016 Association of Fundraising Professionals International Fundraising Conference. These posts...
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#Fundraising Moneyball: Track 3 Numbers that will Make You a Champ
[Publisher’s Note: This post is part of a series kindly contributed by guest authors who attended the 2016 Association of Fundraising Professionals International Fundraising Conference. These posts...
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The #Fundraising Secret for Success You Need to Know
What’s the secret to fundraising success? Ice cream! That’s right. Ice cream can help you achieve greater fundraising results. Really. I’m not just saying that because it’s August, and we’re setting...
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Want to Inspire More Donor Loyalty? Do What Marriott Does.
Marriott gets it. The nonprofit sector, not so much. I’m talking about fostering loyalty. Marriott has built the world’s largest hotel company, in part, by knowing how to cultivate a loyal customer...
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